I noticed "Love" fell from the top topics in Mindsay recently, to focus on Harry Potter today. Interesting.

I read an article in Baseline this weekend that really impressed me. The writing and documentation were excellent and the subject was about marketing statistics, early customer retention management and tracking, and how a primitive computer system carried the marketing for Reader's Digest for three decades.

I highly recommend it to anyone planning or involved in a career in journalism, marketing, computer science or business.

Well done, Baseline, for choosing to run the article written by Tom Steinert-Threlkeld.